Portugal first European market for Geely vehicles

11 January 2006

Lisbon, Portugal, 11 Jan – Portugal will be the first European country to sell Geely vehicles after the Chinese automaker gets the go ahead to market its vehicles in July from the Lisbon authorities, an industry source says.

Two small Geely car models will be marketed by about 60 dealers across Portugal, Hipolito Pires, a Portuguese vehicle importer, told Macauhub on Wednesday.

He added that his SHA (Sociedade Hispanica de Automoveis) company was negotiating with another undisclosed Chinese car manufacturer to market a van and a pick-up truck in Portugal “to have a complete range” of vehicles.

Pires said SHA will invest between 10 and 15 million euros to bring the Geely brand to Portuguese roads and that the vehicles would be targeted at the small-car economy end of the market.

“We are going to bank on the quality-price relationship. Chinese cars are on a par with the best in the world. Who has any doubts over Chinese technology?” the Portuguese car importer said.

SHA also holds the license to market Geely vehicles in neighboring Spain, but the Madrid authorities have yet to approve imports of the Chinese cars.

Pires said he studied the possible of introduction of Geely vehicles to Angola, but decided that the market “is not strategic” owing to reduced small-car demand in the African country.

Shanghai-headquartered Geely is China’s largest private automaker and is expected to produce 200,000 units this year. The company is listed on the Hong Kong stock exchange. (macauhub)