Lisbon, Portugal, 17 Jan – The Portugal-China Chamber of Commerce will set up a conference on access to the Chinese market for foreign companies, which is expected to be attended by some of Portugal’s top executives, the president of the chamber told Macauhub Tuesday.
Fernanda Ilhéu added that the conference, which is set for January 23, will have as a guest speaker Gordon Orr, director of McKinsey &
Company at its Shanghai offices and the consultancy’s authority on professional practice in China.
“The question we ask Portuguese companies that aim to expand internationally is how they will make use of this opportunity to grow. Particularly, what are the appropriate strategies needed to penetrate the Chinese market, and what are the associated risks?” said Ilhéu.
The Chinese market has become increasingly interesting to Portuguese business associations, particularly in the textile, footwear, molding and telecommunications sectors, which have visited the country regularly o assess potential partnerships.
Exports from Portugal to China increased 57.4 percent between January and November 2005 against the previous year, the biggest rise amongst Portugal’s export destinations outside of the European Union (EU), according to figures from the Portuguese statistics institute.
Despite the increase, the balance of trade deficit with China increased by 15 percent to 375 million euros in the same period.(macauhub)