China’s Lenovo wants to be PC market leader in Brazil by 2008

14 March 2006

Sao Paulo, Brazil, 14 March – Chinese computer manufacturer Lenovo wants to be market leader in the Brazilian personal computer (PC) market by 2008, with it new product line, the director of the company in Brazil said Monday.

Flávio Haddad said that in order to reach a leadership position in the Brazilian market the company would have to produce 420,000 computers by 2008, locally manufacturing some products, namely for small and medium-sized companies.

The Chinese company plans to invest US$5 million on a marketing campaign to launch the “Lenovo 3000” product line by the end of this year in Brazil.

The company’s line of portable and desktop computers is aimed at small and medium-sized companies, a segment for which Lenovo does not yet supply products.

The Brazilian subsidiary of the Chinese manufacturer currently sells the Think brand of computers, which Lenovo bought from IBM in 2004 for US$1.75 billion.

ThinkPad notebook computers and ThinkCentre desktops sold in Brazil are aimed at large companies, which has been IBM’s main sector in the country.

The 3000 line is the first set of products with the Lenovo brand and was presented in the United States and some Latin American countries on February 23.

The aim is not to replace Think computers in the market but rather to widen the variety of products available on the Brazilian market.

Haddad said that Lenovo did not yet plan to sell other products in Brazil that are manufactured in China, such as printers, mobile phones and scanners.

The “Lenovo 3000” line is being manufactured in the company’s factory in Jaguariúna, 138 kilometers from São Paulo, where the ThinkPad and ThinkCentre computers are also produced.

Lenovo, which is one of the sponsors of the 2008 Olympics, is present in 66 countries and in 2005 had annual turnover of US$13 billion. (macauhub)