Beijing, China, 22 March – CMEC International Exhibition, a Chinese company that organizes fairs and events, plans to take national exhibitors to the Alcântara Machado International Mechanical Fair, in Brazil, a company source told Macauhub Wednesday.
The fair, which is the largest in Latin America and takes place each year in Sao Paulo, will take place this year between May 23 and 27 and will be attended by around 2,000 exhibitors, most of which are foreign.
“Brazil is the key to opening the South American market,” said Maggy Wang, marketing assistant of the Director-General of CMEC International Exhibition.
CMEC International Exhibition, owned by China National Machinery and Equipment Import and Export Corporation (CMEC), was founded 47 years ago to carry out commercial fairs and events in China and overseas.
“Industrial fairs in Brazil are very important for opening up the South American market, which is a very stable market with good perspectives for growth,” she said.
CMEC International Exhibition will take to Brazil directors from Kowon Auto Bearing, Jiuda Vehicle Fittings and Shanghai SNZ Bearings, which produce car parts, and from Jiangsu Overseas Group Haitong International Trade, Shandong Weida Heavy Industries and Shandong Lunan Machine Tool, which produce industrial machinery.
“Brazilian fairs are opening up their doors to Chinese exhibitors. In the past, CMEC only had the right to four stands but that number has increased to eight this year, which is more than half of the stands offered to companies from the People’s Republic of China,” Wang said.
“The aim of taking companies to Brazilian fairs is to open up to the market, let the market know about developments in Chinese machinery and find agents in the country. The idea is also to have machines operating so customers can see them at work,” she added. (macauhub)