Brazil’s largest vehicle retailer to sell Chinese motorcycles

30 March 2006

Sao Paulo, Brazil, 30 March – The Rodobens groups is due to begin selling Chinese motorcycles from the second half of this year, Brazil’s largest vehicle retailer said in Sao Paulo Monday.

The Brazilian group will import the motorcycles, which will be branded as Green Motos, from the city of Wuxi, in Jiangsu province some 200 kilometers from Shanghai, said Waldemar Verdi Júnior, the director of Rodobens.

Júnior said that the motorcycles would be sold in a network of six stores, in the states of Sao Paulo, Rio de Janeiro, Minas Gerais and Paraná.

The Brazilian group expects to sell around 4,000 motorcycles, between 100 cc and 150 cc, which will be priced up to 20 percent cheaper than any motorcycle currently on the Brazilian market.

Currently, Japan’s Honda has an 80 percent share of the Brazilian motorcycle market, the total size of which is estimated to reach 1.16 million units by the end of this year.

The Rodobens group posted turnover of US$1.1 billion last year with a network of 75 stores of the Mercedes-Benz, Ford, Toyota, General Motors and Volkswagen brands.

At the beginning of March another Brazilian group announced a partnership with Chinese manufacturers to begin selling motorcycles in Brazil.

The partnership was set up between Chinese manufacturer Lifan and the Kasinski group, which already produces seven models of internationally-branded motorcycles, at an industrial unit in Manaus, capital of the state of Amazonas, in northern Brazil.

The Chinese group will export low-power motorcycles to Brazil and expects to sell 10,000 units by the end of 2006. (macauhub)

MACAUHUB FRENCH