Portugal’s Borba wine cooperative presents wines in China

10 April 2006

Ningbo, China, 10 April – Portugal’s Borba wine cooperative held a wine exhibition in the city of Ningbo, Zheijiang, the second of its kind in a five month period in a province the cooperative believes to be strategic for entering the Chinese market.

The volume of sales for the Borba cooperative to the Chinese market passed the 150,000-bottle mark in 2005, the director-general of the cooperative, Francisco Henriques, said at the exhibition, adding that the wine producer plans to invest 100,000 euros in China in 2006, focusing on the province of Zhejiang.

Since June the cooperative has been selling its, “Reserva Montes Claros 2001” and “Adega Cooperativa de Borba DOC 2001” red wines on the Chinese market and, according to Henriques, the aim is to “producxe a wine that is chosen for the Chinese market.”

The Borba wine cooperative, whose turnover in 2005 was 16.1 million euros, exports around 20 percent of its production, which in 2005 totaled 11 million liters of wine.

It biggest export markets are France, Germany, Belgium, the Netherlands and Luxembourg, the United States, Canada and Brazil and in Asia, Macau, China and Japan. (macauhub)