Brazilian computer sales rise 24 percent in 2005

18 April 2006

Sao Paulo, Brazil, 18 April – The sale of computers in Brazil in 2005 increased by 24 percent against 2004 to 6.2 million units, a study published Friday said.

Currently, there are around 32 million computers in Brazil, which represents a total of 17 per 100 inhabitants, a little over the world average of 16 units.

The forecast of the study carried out by the Getúlio Vargas Foundation, one of the main research institutes in Brazil, is that the computer market will expand by 15 percent in 2006.

Brazilian company expenditure on information technology accounted for 5.3 percent of total turnover in 2005, as compared with 4.2 percent in 2000.

The increase in sales was due to the increased value of the Brazilian currency against the US dollar, which reduced the price of equipment imported into the market.

Another measure that contributed to the increase in computer sales was the recent reduction of taxes applied by the government to the sector, the study said.

Currently, Chinese company Lenovo is investing US$5 million on a marketing campaign to launch a new computer product line.

The computer line, namely notebooks and PCs, is aimed at small and medium-sized companies, a segment for which the Chinese manufacturer still has no products for Brazil.

With this line of products, the Chinese manufacturer wants to be Brazilian market leader in PCs by 2008. (macauhub)