Chinese wine importers and distributors eye deals in Portugal

5 June 2006

Matosinhos, Portugal, 05 June – A group of 17 Chinese importers and distributors of wine, including the ASC Fine Wines and Monstrose chains, visited the sector’s largest fair in Portugal, Expovinis, weekly financial newspaper Semanário Económico reported.

The delegation also included representatives from Beijing Golden Olive International Trading, China Alcoholic Drinks Industry Association and Shanghai City Supermarkets, according to Portuguese trade consultancy MarketAccess, which organized the visit at the invitation of Exponor, Northern Portugal’s largest organizer of business fairs.

Chinese speciality magazines were also present including China Drinks Magazine and Food and Wine Magazine, said Telmo Fernandes from MarketAccess.

Speaking to Semanário Económico, Fernandes highlighted the great “opportunity” it was for Portuguese wine producers to “establish contacts with the most important wine importing companies in China,” a market with great growth potential.

Monstrose, he said, had seven offices, three wine warehouses and retail activities in 83 cities all over China.

ASC has retail outlets in 80 cities, has four warehouses and around 315 workers.

Estimates point to just 8 million wine consumers in China at present, but in the long term the market may increase to ten times its current size.

According to figures published by MarketAccess, wine imports are currently valued at around 26.4 million euros, and 88 percent of the product is imported into China in bulk.

Expovinis, which is aimed at sector professionals, also had participants from the United States, India, Peru, Colombia, Paraguay, Russia, Brazil, and most European Union countries. (macauhub)