Macau, Hong Kong and Angola are priority markets for Portuguese wine exports

22 June 2006

Lisbon, Portugal, 22 June – The agenecy responsible for promoting Portuguese wines, Vini Portugal, has chosen Macau, Hong Kong and Angola as priority markets for 2007.

Vasco d’Avillez, chairman of Vini Portugal, told Portuguese daily Diário de Notícias that his agency was concluding an application for Prime, the public support program for company modernisation and expansion projects, in order to garner funding for promotion activities.

Angola is currently the largest export market for Portuguese wine in bulk, but not for bottled wine.

Several wine producers in Portugal have shown their interest in the Macau market as an gateway to China, where consumption is currently very low, but has great potential for growth over the next few years.

Avillez added that promotional activities would also be carried out in Canada, Brazil and Belgium also with the support of Prime, and in the three most important markets for quality Portuguese wine – the United States, United Kingdom and Germany.

Exports to the latter three countries posted increases in 2005, especially in the United States, of more than 11 percent in volume and 23 percent in value, and the United Kingdom, of 7.5 percent in value and 9.9 percent in volume.

In Scandinavian countries sales were also at a high, particularly in Sweden, where sales rose by 6.5 percent, and Finland, with a 27.3 percent rise. (macauhub)