Market share of PT-Telefonica’s Vivo mobile service in Brazil continues to fall

20 September 2006

Brasilia, Brazil, 20 Sept – The Market share of Vivo, the Brazilian joint venture between PT of Portugal and Spain’s Telefonica, fell for the 16th month in succession in August, according to official figures.

Brazil’s Anatel telecoms regulator said Vivo’s share of the mobile market fell 0.46 percent last month to reach 30.3 percent.

Although Vivo has retained its lead in Brazil’s mobile market, it is losing ground to its main competitor, TIM of Italy, noted Anatel.

TIM’s market share climbed to 24.8 percent in August, 0.3 percent up on the previous month.

The gap in market share between Vivo and TIM is steadily closing, having narrowed from just under 10 percent in April to 5.4 percent last month.

Brazil’s booming mobile market had nearly 95 million customers at the end of August, or more than one phone for every two Brazilians. (macauhub)