Angola overtakes Brazil in imports of wine from Portugal’s Alentejo region

23 November 2006

Luanda, Angola, 23 Nov – Angola is expected to overtake Brazil as the country to import the greatest amount of wine from Portugal’s Alentejo region, according to figures from the Alentejo wine commission (CVRA).

Angola is currently the sixth largest market for Portuguese wines and the biggest in Africa, and is also the third largest buyer of Alentejo wines.

Figures published at the beginning of November by the CVRA showed that the Angolan market is expected to buy a total of 1.5 million liters of Alentejo wine by the end of the year.

In order to encourage growth in this market, the Vinho Verde Wine Commission (CVRVV) and the CVRA are running a promotional campaign in Angola on Thursday and Friday to promote Portuguese wine in Angola.

“The aim is to raise the awareness of participants to the characteristics of vinho verde and Alentejo wines,” a source linked to the initiative said.

The program includes a training session for sector professionals as well as several wine tasting sessions.

“This will be a further opportunity to reinforce the image and quality that Portuguese wines have in Angola,” the source said, noting the importance the Angolan market had for Portuguese wines.

In 2005, the sale of Portuguese wines to Angola represented 4.1 percent of Angola’s total imports from Portugal. (macauhub)