China’s ZTE wants to boost presence in Brazil

6 December 2006

Sao Paulo, Brazil, 06 Dec – China’s ZTE Corporation, the second-largest Chinese manufacturer of telecommunications equipment, plans to boost its presence in Brazil and Latin America, Brazilian financial daily Gazeta Mercantil reported Tuesday.

“We have several openings and hope to have 1,000 workers by mid 2007 in Latin America,” ZTE’s regional director for Brazil, Angelo Aere told the paper.

ZTE has subsidiaries in Argentina and Colombia, both of which are larger than the Brazilian subsidiary.

The Chinese multinational wants to strengthen its presence in Brazil based on a diverse product range for telecommunications and networks.

The company is preparing a marketing campaign for better communication of its brand in Brazil, from next year onwards.

“We don’t want our brand to only be linked to the mobile phone segment, or specific niches,” said Aere.

The ZTE executive said that the company’s revenue in Brazil in 2006 would exceed those of 2004 when the company sold over 1 million mobile phones to the Vivo mobile telecommunications company.

Vivo is a joint venture of Portugal Telecom and Spain’s Telefónica Móviles.

In December 2005, the Portuguese telecommunications carrier Ar Telecom and ZTE signed an agreement to jointly enter emerging markets in Central Europe and Asia.

The agreement included setting up an advanced voice services platform in Portugal, developed by ZTE.

In the first half, the company’s net profit fell 47 percent to 347.1 million yuan with domestic sales falling 8.8 percent due to a lack of investment, as companies are waiting to receive third generation licenses. (macauhub)

MACAUHUB FRENCH