Sale of Chinese cars in Brazil begins in March

27 December 2006

Sao Paulo, Brazil, 27 Dec – The first Chinese cars are due to be sold in Brazil in March 2007 in Sao Paulo and Rio de Janeiro, José Manuel Rasak, the sales director of Tricos, the company responsible for the deal, told Macauhub.

“The first lot will arrive in Brazil in February 2007, but sales will begin in March through the authorized vendor network,” said the sales director from Tricos, a Portuguese holding company which controls Districar, a Brazilian company which imports and distributes vehicles and which will sell the Chinese cars.

Five vehicles will be on offer to Brazilian consumers in an initial stage from the Chang’an manufacturer.

Tricos estimates it will sell over 2,500 units in 2007. “We will start in Rio de Janeiro and Sao Paulo and, then, we will open up all over Brazil,” Rasak said.

Districar’s investment for selling the Chana cars in Brazil is of US$10 million, “including the product, parts and promotion plan,” Rasak said, adding that the Tricos group was already planning other deals for Brazil in 2007.

“Districar has another Chinese brand for 2007,” Rasak told Macauhub. (macauhub)