Brazil’s Embratur has largest stand at Lisbon tourist fair

24 January 2007

Lisbon, Portugal, 24 Jan – Embratur, the agency responsible for promoting Brazilian tourism, has the largest stand at the Lisbon Tourism Fair (BTL), the Fair’s management said.

Sandra Almeida, a BTL manager told Portuguese news agency Lusa that Embratur had had the largest stand at the fair for several years running.

On Tuesday in Brasilia, the Brazilian exhibitors to be present at the BTL received a document from the Embratur chairman, Jeanine Pires, entitled Profile of the Portuguese Market.

The document, which is available on the Brazilian tourism website ( ), brings together information provided by Embratur professionals over the last four years.

The Market profiles, of which Portugal is the first example, cover a large range of relevant issues for each of the markets, split into seven sections: general aspects; socio-economic aspects; profile of the tourist in Brazil; profile of local companies (trade); air links with Brazil; suggestions for planning visits and events to the market; panorama of promotion strategies adopted by the Institute for the respective country.

This year’s BTL will bring together some 900 exhibitors over four pavilions covering 18,000 square meters.

Amongst the countries that will be represented at the fair for the first time are Cyprus, Latvia, Serbia, Namibia and Nigeria.

The total budget for this year’s fair was 1.3 million euros, or 7 percent more than for the 2006 fair, and the organizers expect 60,000 visitors. (macauhub)