Brazilian products to have low profile at Spring Guangzhou Fair

30 March 2007

Sao Paulo, Brazil, 30 March – The Spring edition of the Guangzhou Fair, will have only a few Brazilian products on display, although this will be the first time in over 50 years that Brazilian good will be part of the Fair, the heads of two Brazilian chambers of commerce told Macauhub.

According to the Brazil China Economic Development Chamber (CBCDE) and the Brazil China Chamber of Commerce and Industry (CCIBC), Brazilian businesspeople did not have enough time to prepare to exhibit their goods at China’s largest trade fair.

The 101st edition of the Guangzhou Fair is due to take place between April 15 and 30. The organizers of the event have reserved 10,000 square meters – of a total of 550,000 square meters – for the presentation of foreign products, with 500 square meters for Brazil.

The area reserved for the Brazilians will not be totally used, the CCIBC president, Charles Tang said, whose Chamber provides support to those that want to take part in the Guangzhou Fair.

Businesspeople did not have enough time to prepare samples of their products as the possibility of exhibiting at the fair was only announced a few weeks ago, said Tang. “Some will take small items or just leaflets, as is the case of one company with non-branded products,” Tang said.

The president of the CCIBC said however that the 102nd edition of the Guangzhou Fair, in the Fall, would see a much larger quantity of Brazilian products. “For the October edition, we will ask for more room.”

Paul Liu, president of the CBCDE, which also helps those that are interested in taking part in the event, agrees: “For April, we will not have time to exhibit, but at the next editions we will be there with our products.”

Although they will not take part as exporters, Brazilians are increasingly interested in attending the event, according to a Brazilian travel agency.

Eduardo Scarparo, director of Gladtur Turismo, told macauhub that he estimated he would organize for 250 Brazilians to travel to the Guangzhou Fair this years (taking into account the April and October editions).

“IN the last four years the number of Brazilian businesspeople interested in the Guangzhou Fair has risen a lot. Last year, considering the two editions of the fair, we took around 250 businesspeople,” said Scarparo. The figure was four times the number sent in 2004.

Gladtur Turismo specializes in business travel to Asia, it has organized excursions to the Guangzhou Fair for 20 years and, this year is organizing business excursions to 60 fairs in China. (macauhub)