Sao Paulo, Brazil, 2 April – The Brazil-China Chamber of Economic Development is organizing a mission of Brazilian businesspeople to travel to the International Consumer Electronics Fair 2007 (ICEF), which is due to take place between May 25 and 27 in the special economic area of Shenzhen, in China.
“the event will be attended by the biggest local and world brands and is aimed at promoting commercial openness, as well as cooperation and development between exporters and importers. For Brazilian businesspeople it will be an excellent opportunity to research the Chinese market,” Paul Liu, the president of the chamber told Brazilian news agency ABN.
ICEF, which will cover an area of 50,000 square meters, will be attended by over 500 exhibitors and is expected to be visited by 80,000 people.
The fair will be made up of four sectors: Audio/Video, Digital Entertainment, Computing and Communication, auto electronic products and household appliances and accessories.
With a GDP of over US$60 billion, Shenzhen is located on the south coast of China, next to the border with Hong Kong.
It became the first special economic area of China in 1980 and, since then, its population has grown from 260,000 to 8.5 million people.
With the rapid growth of the hi-tech industries, Shenzhen set up a technological hub made up of computer and software products, telecommunication equipment, bio-engineering and micro-electronics.
Shenzhen is now an important base for research, production and export of high technology products from China. (macauhub)