Brazilian fruit juices make gains in Chinese market

9 May 2007

Sao Paulo, Brazil, 9 May – Sales to China of concentrated Brazilian fruit juices are consolidating and are expected to advance over the next few years, the president of the Brazilian Exporters of Citrus (Abecitrus), Ademerval Garcia told Macauhub.

Last year, Brazil exported around 60,000 tons of concentrated fruit juice.

For this year, the forecast is to exceed 80,000 tons, according to Garcia, who visited Shanghai in April for the international “Juice Asia” conference, organized by British magazine “Food News.”

“The Chinese market should grow a lot over the next few years. As income rises and urbanization increases, the habit of consuming (juices) is established. And that is happening very quickly, as just ten years ago nobody was talking about a Chinese fruit juice market,” Garcia said.

The main obstacle to growth in exports of fruit juices to China, according to Garcia, is the import charge. The Chinese market applies a 7.5 percent charge on juices frozen at at least minus 18ºC and of 35 percent on those stored at higher temperatures.

Before China became a member of the World Trade Organization (WTO), the charges were 75 percent, said the president of Abecitrus, who said that despite the reduction the charges were still very high.

Brazil is one of the world’s main exporters of fruit juices, and is the world leader for orange juice, with 60 percent of the market, according to Abecitrus.

Sales to the Chinese market are mainly carried out by four companies: Cutrale, Citrosuco, Citrovia and Luis Dreyfus Commodities.

On Wednesday and Thursday the 4th edition of the annual “Juice Latin America” conference is due to take place in Sao Paulo, which will bring together countries such as Brazil, Ecuador, Mexico, the USA, Germany, China, Spain and the United Kingdom, and demand for fruit juices in China is one of the topics to be discussed. (macauhub)