Mission to Shanghai expected to drive sales of Brazilian bakeries in China

25 May 2007

Sao Paulo, Brazil, 25 May – Brazilian business owners taking part in the first mission to China sent by the Brazilian Association of the Bakery Industry (Abip) are preparing to return before December with plans to buy Chinese machines, the association’s president told Macauhub.

Alexandre Siva, the head of Abip, was in China for ten days with another 32 representatives of small and medium sized companies, where they took part in Bakery China, the biggest Asian baking fair, which took place in Shanghai from May 17 to 19.

Silva added that some deals had already begun and that one representative of the association had remained in China to get prices and continue negotiations.

In November, another Brazilian delegation will return to China with the aim of closing deals.

Over the tens days they were in China, the small and medium sized business owners – mainly from the states of Ceará (Northeast), Minas Gerais (Southeast) and Rio Grande do Sul (South) – visited several bakery chains.

The head of the association said that he believed Brazil could become a constant buyer of Chinese products as in Shanghai they had seen, “diverse and quality products.”

Silva said that business in China would tend to increase as there was the possibility of a partnership, in which the Asians could acquire Brazilian technology, both in terms of equipment for producing bread and for freezing dough.

As well as technology transfer, the Brazilian bakers also hope to awaken China’s interest in their products, and took a took with them a typical Brazilian type of bread based on cheese and flavored with pepper, ginger, garlic, and other flavours that could be to the Chinese taste.

In 2008, the Brazilian plan to return to Bakery China, where they are also expected to exhibit their products. The aim is to set up a pavilion at the fair to make exchanging information and deals easier, Silva said. (macauhub)