Belo Horizonte, Brazil, 31 May – Furniture business owners from the Brazilian state of Minas Gerais are to travel to China in September to take advantage of business opportunities presented at Furniture-13th International Furniture Fair.

The event will run from September 12 to 15 and over 1,500 exhibitors vying for a slice of the US$4.3 billion that Chinese consumers spend each year on buying furniture.

According to Paul Liu, the president of the Brazil-China Chamber for Economic Development (CBCDE), China’s furniture market is six times bigger than the European market.

“Twenty five years after the opening up of the Chinese economy, there are no Brazilian products in the world’s largest market,” Liu said.

The mission of business owners will be coordinated by the technical team of Sebrae (Brazilian Service for Support to Small and Micro Companies) from Minas Gerais and plans to asses the risks and opportunities in China for Brazilian furniture.

The Brazilian business owners’ agenda includes a visit to a furniture-focused shopping mall in Guangzhou and a factory in Shenzhen, where they will look at points of sale and quality and environmental standards. (macauhub)