Brazil wants 125,000 Chinese tourists in 2010

22 June 2007

Beijing, China, 22 June – Brazil plans to receive 125,000 Chinese tourists per year by 2010, overtaking the number of Japanese tourists that visit the country, Laércio Branco of the Brazilian Tourism Institute (Embratur) said Thursday in Beijing.

“In five or 10 years, we expect that more Chinese than Japanese tourists will visit Brazil,” he told journalists on the sidelines of the opening session of the Beijing International Tourism Exposition (Bite 2007).

Japan is currently the largest sources of tourists to Brazil from Asia, with an annual average of 74,000 tourists, according to official Brazilian figures.

Official Brazilian figures showed that in 2006 37,000 Chinese tourists traveled to Brazil, against 18,000 the previous year.

In 2005 China granted Brazil the status of approved tourist destination, which allows Chinese citizens to travel in a group without needing an exit visa from Beijing.

Branco said that Embratur would increase its presence at promotion events, exhibitions and seminars in China in 2007 and 2008 to promote Brazil as a tourist destination.

According to Branco, China is a “an emerging market of opportunities,” and is thus part of the targets of Plano Aguarela, a campaign to promote Brazilian tourism abroad, which Embratur coordinates with the support of Brazilian embassies and in partnership with tour operators, travel agencies and airlines.

Bite, which will be held in the Chinese capital until Saturday, has 800 exhibitors from 80 countries and regions and has become increasingly important as more and more Chinese tourists travel abroad, thanks to China’s economic growth. (macauhub)