Brazil’s Caloi wants to boost United States sales using Hong Kong

25 July 2007

Sao Paulo, Brazil, 25 July – Brazilian bicycle manufacturer Caloi is seeking to double its sales to the US by 2010, mainly through exports from Hong Kong, industry sources have said.

The American Chamber of Commerce (Amcham) cited Caloi executive Jayme Marques as saying that “the real-dollar exchange rate has made direct exports from Brazil difficult, so the firm’s strategy is to expand production and sale of products from Hong Kong.

Caloi currently sells 50,000 items, including bicycles and gymnasium equipment, to the US every year.

All these machines are made in Hong Kong and are dispatched on a long sea voyage from China to Los Angeles, then crossing the US by train to Jacksonville, Florida, Caloi’s main American distribution center.

Jayme Marques said ideally the company would like to ship its goods from Manaus in Brazil, where half its national production is centered, but with the dollar exchange rate below 1.85 reais China to America is the most viable solution. (macauhub)