Brazil-China chamber wants Brazilian tourism office in China

25 September 2007

Sao Paulo, Brazil, 25 Sept – The Brazil-China Chamber of Economic Development plans for the Brazilian Tourism Institute (Embratur) to act directly in the Chinese market by opening up an office in Beijing or Shanghai.

Alexandre da Mata, the chamber’s Tourism director, said, “we could make it possible for the office to work together with our unit in Shanghai.”

Da Mata noted that China had over 300 million consumers and 25 million millionaires in search of markets in which to invest – who are interested in the hotel and airport construction sectors.

Since 2004, when the presidents of Brazil and China signed the agreement for Brazil to be an Approved Destination, the number of Chinese tourists has risen every year.

In 2006, 20,000 Chinese tourists traveled to Brazilian destinations such as Sao Paulo, Rio de Janeiro, Foz do Iguaçu, Brasilia and Manaus.

Da Mata explained that around 60 percent of these tourists traveled for business but took advantage of the trip for leisure purposes, preferring rural tourism to sun and sea.

In the opposite direction, 47,000 Brazilians traveled to China last yaer (including Hong Kong), a rise of 26 percent against 2005, and this year a rise of between 15 and 20 percent is expected.

Da Mata cited a study by the World Tourism Organization that projected China would become the large receiving market and the fourth largest market of origin of tourists by 2020.

“The aggressive development of the country also has repercussions on the tourism operation that are well structured. It is an economy that cannot be ignored,” da Mata said. (macauhub)