Brazilian mission of footwear manufacturers visits China to promote exports

5 October 2007

Sao Paulo, Brazil, 5 Oct – A mission of small and medium-sized footwear manufacturers is visiting China this week to promote exports from Brazil, according to website 24 Horas.

The mission, which will travel to Hong Kong, Guangzhou, Chengdu and Shanghai, is organized by the Brazilian Association of Footwear Industries, ABICalçados.

“Enough of complaining that we are losing jobs because of low costs in China. Now we are going to stop being passive and get on the attack by selling to them,” said ABICalçados senior consultant, Enio Klein, cited by the website.

According to ABICalçados the exported shoes are expected to reach Chinese stores at an average price of US$150.

“The manufacturers explain the price by saying that the shoes are made from leather and hand-finished and are transported by airplane,” the association said.

ABICalçados also said that “the target market for the shoes will be the middle class woman aged between 25 and 45 who works, has a mobile phone and thinks of buying her own car.”

In 2010 there will be over 370 million working women aged between 25 and 45, according to projections from the United Nations statistics division.

“These Chinese women need to consume quality fashion without having to pay the prices of famous brands such as Prada and Gucci. We are here to offer style at more accessible prices,” Heitor Klein, executive director of ABICalçados said.

Initially the Brazilian manufacturers do not intend to produce footwear designed especially for Chinese consumers, but rather plan to sell existing designs and only later, depending on sales and consumer tastes, produce models especially for the Chinese market. (macauhub)