Brazilian participation in Guangzhou Fair expected to rise over 20 pct

11 October 2007

Sao Paulo, Brazil, 11 Oct – The number of Brazilian business owners that have bought tourist packages for the next Guangzhou Fair has risen by 20 percent this year, the Tourism director of the Brazil-China Economic Development Chamber (CBCDE) told Macauhub.

Alexandre da Mata, who is also the owner of Gladtur – a tourism company specializing in business travel to Asia – said that 300 Brazilian business owners had already confirmed their presence at the 102nd edition of the Guangzhou Fair, which will take place from October 15 to 20 and 25 to 30.

Also according to the CBCDE director, the sales of packages for this Fall edition have already exceeded sales in April for the previous Fair, by 15 percent.

As there a some business owners traveling to China without the support of the CBCDE and Gladtur, the number of Brazilian companies represented at the Guangzhou Fair – which is considered to be the largest multi-sector fair in China – is expected to be over 300.

The chairman of the CBCDE, Paul Liu, said he was “very satisfied” to see the increased interest from Brazilian businesspeople who, according to Liu, were resistant to the idea a few years ago.

According to Liu, the Guangzhou Fair is the ideal environment for business owners who wish to dive into the Chinese world, but who has not yet defined a specific objective.

“We don’t expect them to return with closed deals on a first visit. You have to go to find out more and then study the possibilities,” he said.

Although imports are the main reason for traveling for most visitors – especially the textile, paper, gift, machinery and equipment sectors – Brazilian business owners are beginning to see other possibilities.

According to Liu, exports to the Asian giant are also at a high. “This year, China opened an area at the Fair for foreign companies that want to sell to China.”

Liu noted the Brazilian footwear industry, which previously suffered from competition from Chinese products and now sees the country as a large market for selling well-finished footwear. “It is not worth Brazilian business owners cowering in fear of the Chinese, they have to try to enter the market,” he said.

The first stage of the Guangzhou Fair, between October 15 and 20, is dedicated to business in the sectors of machinery, electro-electronics, lighting, textiles, construction materials, chemical products and mechanisms for vehicles and constructions. Between October 25 and 30, the focus will be on the sectors of food, domestic utensils, decoration, gifts, stationery and accessories.

The CBCDE will have a stand in the international wing of the fair in order to support interested parties in closing deals between the two countries. (macauhub)