Brazilian business owners to visit toy factories in China

23 October 2007

Sao Paulo, Brazil, 23 Oct – The Brazil-China Chamber of Economic Development (CBCDE) and the Brazilian Association of Importers and Exporters of Toys and Children’s Products (Abrimpex) have set up a partnership that will take Brazilian business owners to visit toy factories in China.

The first trip as part of the partnership will take place in January, with the dates and schedule as yet to be set, according to Abrimpex.

Importers and manufacturers of Brazilian toys who are interested in taking Chinese products to Brazil are expected to take part in the trips.

The organizers have said that the aim of the initiative is to give importers access to more competitive products, both in terms of cost, and quality, as currently most contacts between Brazilian and Chinese companies is carried out via intermediaries and trade companies.

“There is a big cultural difference that makes a direct relationship more difficult,” said Titus Liu, the CBCDE business manager.

Liu told Macauhub that this situation made products more expensive and took control of production quality away from the importer.

For that reason, the programmed trip aims to boost relations between the Brazilians and Chinese manufacturers via visits to Chinese factories.

After a number of recalls of toys manufactured in China – due to lead paint and loose magnets – has reduced Brazilian consumer confidence in these products.

“There is a mentality that everything that comes from China is bad, but there are good and bad manufacturers, as there are in Brazil,” the chairman of Abrimpex, Eduardo Benevides told Macauhub.

Following the recalls, Brazil’s National Institute of Metrology, Standardization and Industrial Quality (Inmetro) published an order that increases the demands on certification of imported toys.

The import of toys totaled US$110 million in the first half of 2007, with 76 percent of the total originating in China. (macauhub)