Brazil: APEX to work in China in partnership with Brazilian embassy

12 December 2007

Sao Paulo, Brazil, 12 Dec – Brazilian export agency, APEX, will start working together with the commercial sector of the Brazilian embassy in China in the first half of 2008, its director, Ricardo Schaefer told macauhub.

The initiative is the result of a partnership between the agency and the Brazilian Foreign Affairs Ministry and will complement APEX’s activities in China, which also include the opening of its firs Business Center in the far east.

Apex’s Business Center is being set up in the city of Shanghai and id due to start operating in the first half of 2008.

“Basically, the business centers are tools to help Brazilian companies and provide various services,” namely help in strategic planning and construction of sales infrastructures, as well as helping business owners to find local partners, Schaefer said.

APEX is also planning local action in the Chinese provinces, such as holding seminars and taking part in business fairs. According to Schaefer, the aim of these initiatives is to “increase Brazil’s exposure in China and mutual understanding, as the two countries both have unique realities.”

Schaefer said that when the new board of APEX took control in May 2007, a strategic plan was drawn up for the next four years, which placed the Asian market, particularly China, as on of the agency’s priorities.

Since then, APEX has promoted several activities with that in mind, such as hosting a seminar at the end of November which took around 200 Chinese businesspeople to Brazil and the signing of two agreements.

One of the documents was signed on November 29 by the chairman of APEX, Alessandro Teixeira, and by the deputy secretary general of the Chinese Council for Promotion of International Trade (CCPIT), Xu Hubin, and aims at cooperation in the areas of trade, investments and economic ties between the two countries.

In September, the chairman of APEX had already signed a similar protocol with the Chinese Investment Promotion Agency (CIPA).

The partnerships benefit sectors such as biofuels, infrastructure, sea transport, mineral resources, information technology and telecommunications.

The director of Apex told macauhub that Brazil had goods chances of increasing its penetration of the Chinese market over the next few years and that the agency believed that the relationship between the blocs tended towards a trade balance.

After several years of trade surpluses based on agricultural exports, the Brazilian trade deficit with China in 2007 came as a surprise and, according to Brazilian financial newspaper, Gazeta Mercantil, exceeded US$1.5 billion in November. (macauhub)

MACAUHUB FRENCH