Brazil: China’s ZTE wants to triple revenue in Brazil in 2008

24 January 2008

Sao Paulo, Brazil, 24 Jan – Chinese company ZTE expects to triple its revenue in Brazil, the company’s deputy chairman in Brazil, Eliandro Avil told magazine Computer World in an interview.

The deputy chairman of the Chinese communications equipment company in Brazil said that in order to drive the expected growth ZTE would, in the first quarter of 2008, a Center for Training and advanced Telecommunications studies with several research laboratories.

The center, which will serve South America and represent an investment of US$10 million, will be located in the former headquarters of the company for South America, in Barueri, in the metropolitan region of Sao Paulo.

According to the company, the center will have the capacity to deal with up to 100 users and will have the support of the National Telecommunications Institute (Inatel), in Brazil, and ZTE University in China.

The South American training center will be the company’s sixth in the world – the other units are in China, Southern Asia, East Asia, France and Russia.

“Latin America is a strategic market for ZTE. Considering the stable economy, the development of the region and the telecommunications potential, Brazil is an essential country. For these reasons, the training center and headquarters of ZTE South America are in Sao Paulo,” said the chairman of the company in Brazil, Yuan Lie.

“The center will support the marketing and sales activities of ZTE in the region and will be an extremely useful tool for the development of new telecommunications solutions,” he noted.

In Brazil, ZTE supplies cell phones to Portuguese-Spanish mobile carrier Vivo, which sells them with the AIKO branding, but the Chinese company plans to launch its own brand in Brazil, as is the case in 40 other countries.

As the only listed Chinese telecommunications company, ZTE expects 15 percent growth this year.

In Brazil alone ZTE’s revenue in 2007 rose by 10 percent against 2006, which accounted for between 3 and 5 percent of overall turnover. (macauhub)