Brazil: Minister for Tourism wants to open promotional office in China

12 February 2008

Sao Paulo, Brazil, 12 Feb – Brazil’s Minister for Tourism, Marta Suplicy, said in Sao Paulo that Brazil was looking at the possibility of setting up a promotional office in China with the aim of increasing the flow of tourists between the two countries, according to news agency Estado.

“By 2010, the projection is that there will be 50 million Chinese tourists in the world. In 2020 that figure will be 100 million. And we want some of those tourists,” the minister said during the Chinese New Year celebrations held in Sao Paulo.

Suplicy also announced that she would visit China in the first quarter of this year to discuss the issue with the Chinese authorities.

The Tourism minister also said that the office in China would be opened in partnership with Argentina.

Brazil and Argentina are already partners in an tourism office in Japan, which has been open for the last four years.

China’s tourism agency is also looking at setting up a promotional office in Brazil, likely in Sao Paulo.

Japan is currently the largest sources of tourists to Brazil from Asia, with an annual average of 74,000 tourists, according to official Brazilian figures.

Official Brazilian figures showed that in 2006 37,000 Chinese tourists traveled to Brazil, against 18,000 the previous year.

In 2005 China granted Brazil the status of approved tourist destination, which allows Chinese citizens to travel in a group without needing an exit visa from Beijing. (macauhub)