Brazil: Taiwanese GPS manufacturer closes partnership deal to sell units in Brazil

21 February 2008

Sao Paulo, Brazil, 21 Feb – Taiwanese company Mio Technology has closed a partnership deal with Brazilian company Movix to sell their GPS models in Brazil, Movix told macauhub.

The Marketing Department of the Brazilian company said that Movix already supplied a Mio C310X model on the market, but that sales had fallen short of expectations.

“Officials from Mio Technology visited Brazil and go to know the structure and work that Movix does, which gave us exclusivity to represent Mio in Brazil in the GPS segment,” the company said.

The latest Mio product to be sold in Brazil is the C220 GPS, which costs 1,199 reais (US$681) and began to be sold in February via the Movix website.

As well as that system, Mio also sells the C520 and C320 models n Brazil and hopes to sell 50,000 units in 2008, which is the number that Movix plans to import in the period. The Brazilian company expects turnover of 15 million reais with the sale of Mio products this year.

Between 2007 and 2008 Movix expects to see growth of 200 percent, which is a forecast it maintains even in the event that the Brazilian government bans the use of GPS units that warn drivers of speed cameras.

Mio, which is the third largest GPS manufacturer in the world, sells its products in Taiwan, China, Japan, South Korea, Australia, the United States and Europe, as well as Brazil.

Movix was set up in 2002 with the aim of providing the Brazilian market with car navigation products, services and new technologies. (macauhub)

MACAUHUB FRENCH