Brazil: Brazilian company sells digital broadcast equipment in China

7 March 2008

Sao Paulo, Brazil, 7 March – Brazilian company EITV has started to sell its digital television sets and signal converters, the company’s commercial director told macauhub.

Rodrigo Araújo said that, since the beginning of the year, the company has received three orders from Chinese companies for digital terrestrial television test station, EITV Playout, at a unit cost of US$50,000.

EITV Playout is used by both TV broadcasters and TV and converter manufacturers, which need to test their products.

The tests check the quality of transmission and signal reception, image sharpness and efficiency of interactive equipment.

In December, representatives of the Brazilian company visited Shanghai, Shenzhen, Guangzhou and Hong Kong to present EITV Playout.

“We are now assessing the opportunity of taking part in fairs,” Araújo said, admitting that investments in international advertising of the product were as yet insufficient.

Technology developed by EITV to carry out experimental high definition transmissions with interactive content was developed in Brazil and is unique in the world, according to the commercial director.

There are similar products in South Korea and Europe, but the Brazilian company’s equipment, according o Araújo, is the only one that is compatible with all digital television systems – it can test products for the North American, as well as the Asian and European markets.

In Brazil, EITV supplies the majority of TV stations that broadcast to the city of Sao Paulo, such as Globo, SBT, Record, Band, MTV and Rede TV.

The Brazilian company works on developing a product that will be the second step of EITV Playout: Rather than only tests, the new equipment will allow for the commercial broadcast of the digital signal.

EITV was created in 2005, in the city of Campinas, in the state of Sao Paulo and has already scheduled the start of digital broadcast in Brazil. (macauhub)