Brazil: Brazilian businessman opens children’s playground in Luanda shopping centre

25 March 2008

Sao Paulo, Brazil, 24 March – A version of “Parque da Mónica”, the children’s play area owned by Brazilian cartoonist Maurício de Sousa, is due to open in Angola, the businessman told macauhub in Sao Paulo Monday.

“The playground in Angola will be the first we have opened outside Brazil. It is a smaller version of the one in Sao Paulo (southeast Brazil),” de Sousa, the creator of Brazil’s most successful comic books almost 50 years ago, said.

The Angolan version, which will be set up in Luanda’s Belas Shopping centre, will cover an area of “600 square metres, with unique equipment,
an area for birthday parties, school visits and other attractions,” said the director for Editorial Planning of Maurício de Sousa Produções, Sidney Gusman.

The original version of the playground, opened in Sao Paulo 15 years ago, is currently Latin America’s biggest covered children’s leisure facility. With an area of 10,000 square metres, the park is also located in a shopping centre.

The project will be implemented in Angola via a partnership with Angolan group Kala Kala. “All the toys and attractions will be made in Brazil and shipped to Angola, that is, it will be just an installation project. The materials are due to be shipped to Africa within the next three months,” Gusman said.

“The launch will depend on the installation, but we expect it will happen in June or July of this year, Gusman said.

de Sousa said that the opening of the park in Luanda could open the way for sale and publishing of other products of his in Angola.

In Brazil the group sells some 2.5 million comic books per month with the characters created around 50 years ago and, as well as exporting to around 50 countries, Maurício de Sousa Produções has around 3,000 licensed products. (macauhub)

MACAUHUB FRENCH