Brazil: Traxx increases sales of Chinese motorcycles by 72 pct in first quarter

6 May 2008

Sao Paulo, Brazil, 6 May – Brazil’s Moto Traxx da Amazônia, a subsidiary of the China Jialing Industrial Group, posted a year-on-year increase of 72 percent in motorcycle sales in the first quarter of 2008, the company’s director told macauhub.

According to Rogério Scialo, who also announced new activities to publicise the brand in Brazil, motorcycle sales in the first three months of the year totalled 5,978 units, as compared with 3,475 sold in the first quarter of 2007.

The Brazilian subsidiary, which in January opened a production unit in Manaus, capital of Amazonas state, in northern Brazil, forecasts sales of 40,000 units in 2008, 20,000 of which will be imported and 20,000 produced at the new factory.

In 2007 20,941 motorcycles were sold, Scialo said.

Scialo also said that Traxx has planned a number of activities to promote the brand in Brazil, such as advertising and training a bigger network of distributors.

Moto Traxx da Amazônia, which has been in Brazil since 2000, has headquarters in Fortaleza, Ceará state and a network of 120 retailers. (macauhub)

MACAUHUB FRENCH