Brazil: Tourism fair in Sao Paulo promotes Brazilian destinations

20 June 2008

Sao Paulo, Brazil, 20 June – Brazilian tourism fair, Salão do Turismo 2008, one of the main tourism promotion events for the 27 Brazilian states, which Thursday opened in Sao Paulo, is expected to lead to 200 million reais in transaction and receive 110,000 visitors.

This third edition of the event will present 87 tourist routes organised by the Ministry for Tourism, with the aim of encouraging regional development.

One of the fair’s new showpieces this year is the possibility of visitors planning their next trip, directly with sector companies, said Tourism minister, Luiz Barreto, at the inauguration ceremony.

The city of Sao Paulo was chosen to be the headquarters of Salão do Turismo 2008 as it is the biggest source of tourists in Brazil.

Official figures also show that Sao Paulo receives half of the tourists who travel to Brazil on business, as well as being the location for seven out of tem events held in Brazil.

At the same time as Salão do Turismo 2008, Sao Paulo is also hosting Salão São Paulo de Turismo to publicise the tourism products and services of the coast and interior of São Paulo state.

This year’s edition brings together over 150 participating cities and 17,000 visitors, and provides tasting sessions of regional cuisine and typical drinks from the richest and most populated state in Brazil. (macauhub)