Brazil: China’s ZTE to launch its brand of mobile phones on Brazilian market

29 July 2008

Sao Paulo, Brazil, 29 July – Chinese telecommunications equipment company ZTE plans to enter the Brazilian market with its own brand of mobile phones by the end of the year, the chairman of ZTE Brasil, Eliandro Avila said in Sao Paulo.

The Chinese state company is not well-known by consumers as its strategy in foreign markets has been to sell directly to telephone companies, which place their own branding on the products.

Ávila said that the company would carry out an aggressive marketing campaign in Brazil and would initially offer popular mid-range models, “in order to vie for market niches.”

Latin America accounts for around 7 percent of ZTE’s world revenues and the group’s target is to increase turnover by around 200 percent this year.

In terms of prices, Ávila said they would be competitive and that the company would not enter into a price war.

Founded 23 years ago, ZTE last year posted higher foreign sales than domestic sales.

In 2007 the company sold 6 million telephones to Vodafone. This year sales are expected to total 15 million.

Portugal’s TMN also bought 2 million units.

ZTE, which ahs headquarters in Shenzhen near Hong Kong, recently announced it was about to close a deal with a Brazilian mobile phone operator. (macauhub)