Brazil: China’s Lenovo develops computer for Brazil

11 August 2008

Sao Paulo, Brazil, 11 Aug – Chinese company Lenovo has developed a computer to be marketed solely in the Brazilian market, the chairman of the company’s Brazilian subsidiary, Marcelo Medeiros, was cited as saying by the Estado news agency.

The development project involved 60 engineers working in Beijing, the state of Sao Paulo, and North Carolina in the US, who took six months to develop a computer that Lenovo will use to widen its presence among small and medium enterprises (SME) in Brazil.

The Chinese firm expects Brazilian SMEs to account for 40 percent of its revenues, compared to the present 20 percent.

Due to Brazilian government tax breaks, companies assembling computers in the country can sell their product for between 10 to 15 percent less than equipment made oversees. Marcelo Medeiros said “the Brazilian subsidiary has managed to prove to the Chinese holding company that Brazil needed a model that took into consideration its particularities.” (macauhub)