Brazil: China’s Lenovo to sell computers through retail channels in Brazil

21 November 2008

Sao Paulo, Brazil, 21 Nov – Chinese computer manufacturer Lenovo plans to sell its portable computers in Brazil through retail channels at the start of 2009, said Lenovo’s new project director in Brazil, Arthur Izoldi.

Since its entry into the Brazilian market, Lenovo has focused exclusively on h corporate market despite manufacturing its computers locally, in a factory in the city of Sorocaba in the interior of Sao Paulo state.

The decision to move into retail, “aim to make use of a good moment for the sale of personal computers in Brazil,” said Izoldi, adding that despite the news of a crisis, “the figures we have show that the market for domestic users of computers remains on a high.”

Izoldi noted that, as na emerging economy, Brazil still has high demand for computers and the portable computer segment, for example, was expected to see growth of 101 percent in 2009.

“The price of laptop computers has fallen a lot and is now close to that of desk top computers, which leads people to opt for a portable model, similarly to what has been happening in the corporate world,” Izoldi said. (macauhub)