Brazil: Chinese markets offer poultry exporters steady growth potential

6 January 2009

Sao Paulo, Brazil, 6 Jan – The opening of Chinese markets to chicken this year will drive boosted demand for imports, says Gilberto Xando, director of overseas sales for Brazil’s sixth largest exporter of chicken and poultry, Sadia.

“China could be the major springboard for exports of Brazilian chicken in 2009,” said Xando, adding that despite excessive Chinese red tape “we are optimists.”

Brazil’s Agriculture Ministry recently announced the long-awaited opening of Chinese poultry markets but regulation in the sector is still deficient.

Sadia’s main export difficulties lie in Europe where demand could fall due to economic downturn. But sales are expected to rise to markets in the Middle East, Russia and China. (macauhub)