China: Portugal and Spain organise joint promotion to Chinese tourism market

2 February 2009

Lisbon, Portugal, 2 Feb – The Portuguese and Spanish tourism authorities have reached a deal to promote the two countries to the Chinese market as a single Iberian destination, as part of the deals reached by the two governments at the latest Luso-Spanish Summit.

The plan aims to make the Iberian Peninsula an attractive destination to the ever increasing number of Chinese tourists and to other Asian tourists.

“The two governments congratulate themselves on the good state of Tourism cooperation relations between them. It was decided to expand the joint Promotion Plan to other markets such as China, India and South Korea,” said the text of the joint declaration of the Luso-Spanish Summit, which was held on 22 January in the city of Zamora, Spain.

The joint promotion activities of Portuguese and Spanish tourism agencies are expected to replicate what has been happening in the United States’ market since 2006, where the two Iberian countries present themselves as a single destination in advertisements, travel fairs and on the Internet.

The plan, which also includes the Japanese market, aims mainly to attract Chinese tourists as China, which ahs a growing middle class, is already Asia’s biggest supplier of tourists, with around 50 million Chinese tourists travelling abroad.

The flow of tourists from China to Portugal and Spain ahs increased since China in 2003 gave all European Union countries Approved Destination Status, which allowed Chinese citizens to travel in a group without needing an exit visa from Beijing.

Portugal, according to the most recent official information, receives around 50,000 Chinese tourists per year – a figure which the Portuguese government has said it aims to double Portugal – staying an average of three or four days in the country.

Spending more than average, Chinese tourists spends between US$2,597 and US$3,506 during each trip abroad, according to figures from the Nielsen China Outbound Travel Monitor. (macauhub)