Maputo, Mozambique, 1 June – Mozambique will need 521.5 million meticals (US$18.3 million) to invest in promoting its image as a tourism destination in its main tourism markets, the national director for Tourism Promotion said in Maputo.
Cited by Mozambican news agency AIM when speaking last week in Maputo during the Consultation Council of the Tourism Ministry, Jeremias Manussa said that Mozambique had a low profile on a regional and international level, despite its potential and exotic and unique characteristics.
Revenue from international tourism to Mozambique is provided by tourists from countries such as Portugal, Spain, France, Germany, the United Kingdom and South Africa.
“IN order to respond to this challenge, the Ministry, in partnership with tour operators, has designed a plan and marketing strategy that includes immediate practical activities that ensure the promotion of Mozambique as an emerging destination, with unique and exotic qualities on an international level. We also plan to position the country as a world class competitive destination for investment, business and tourism. For that we believe the Mozambique Brand can be a very important tool,” he added.
The campaign drawn up for the 2010-2013 period outlines annual investment of US$18.3 million for activities to promote the country internationally.
Alongside the promotion and marketing of the country’s image internationally, the Government will also carry out a national campaign to raise the awareness of Mozambicans about tourism, with a view to them becoming more familiar with the Mozambique Brand.
Marca Moçambique (Mozambique Brand) was approved at the end of last year by the Mozambican government and launched in February last. (macauhub)