“To serve well” campaign plans to promote tourism in Mozambique

18 November 2009

Maputo, Mozambique, 18 Nov – The Mozambican government Tuesday approved the “To Serve Well” campaign which aims to adopt ways of serving customers in all of Mozambique’s business sectors, to make the most of the opportunities provided by the 2010 World Cup in South Africa.

Government spokesman, Luís Covane, said that the programme aimed to “mobilise and involve all public and private activities to welcome and best serve customers and visitors.”

The programme’s execution, which is expected to cost 6.5 million meticals, is the responsibility of the Ministries for Tourism and for Trade and Industry, which will train staff from various areas to encourage a better climate, particularly at border areas.

The funding provided by the Mozambican state will be used to carry out training sessions and advertising campaigns, noted Covane, who is also deputy Education and Culture Minister.

By 2020 the Mozambican authorities expect 4 million tourists to visit the country.

Figures from the Mozambican Tourism Ministry have shown that revenues from the tourism sector in Mozambique have grown over the last few years, and last year totalled over US$180 million. (macauhub)