Maputo, Mozambique, 23 Dec – Mozambique’s National Tourism Institute (Inatur) met with tour operators to look into strategies to make Maputo a destination for tourists from South African, from where most visitors to Mozambique come.
One of the strategies that may be adopted is contracting a South African company specialised in marketing and public relations to promote the Mozambican capital in the South African market.
Inatur plans to increase the number of South African visitors to Maputo by promoting events, specific activities and local tourist attractions.
Bernardo Dramos, director general of Inatur, told Macauhub that he expected to spend around US$2,500 per month on contracting a company to develop Mozambique’s strategy.
Tourism accounts for just 2.5 percent of Mozambique’s gross domestic product (GDP), but the Tourism Minister, Fernando Sumbana, told Macauhub that investments carried out over the next five years were expected to increase the sector’s contribution to GDP to 4 percent. (macauhub)