Portugal’s biggest computer retailer expands to Angola, Mozambique and Cape Verde

6 January 2010

Porto, Portugal, 6 Jan – Chip 7, Portugal’s biggest network of shops specialising in computers, plans to expand activity in 2010 to Angola, Mozambique, Cape Verde, Madeira and the Azores, the company’s founder has announced.

“I hope to have everything closed by the middle of the year,” Miguel Monteiro said on Tuesday in Porto, adding that meetings are under way with 30 parties interested in extending the network to the three countries and two Portuguese autonomous regions via master franchising contracts.

The top stakeholder (90 percent) of Chip 7, founded in 1994 in Porto, highlighted the success of the franchising model adopted by the brand just over a year ago, which enabled the network to grow from 20 to 64 shops, all in mainland Portugal.

Franchise holders benefit from training, marketing and brand-related technical services which include the production of fliers, newsletters sent to “nearly 300,000 people”, call centre for customer attendance, website with “10,000 products” and a network of computer clinics, Monteiro said.

He hopes to open in Angola “six or seven shops in the next one or two years,” a number which may grow to “30 in seven to ten years.”

Chip 7 began activity in 1994 as a small shop in a Porto shopping centre. It currently counts 78 employees and is based in nearby Gandra, Paredes.