Tourism promotion in Mozambique to follow integrated approach – Inatur

24 February 2010

Maputo, Mozambique, 24 Feb – Mozambique should follow an integrated strategy for its international promotion as a tourism destination, the director of the country’s National Tourism Institute (Inatur) told Macauhub in Maputo.

“While promotion strategy must be integrated, emphasis must also be placed on specific products or destinations such as the Quirimbas Islands or the capital Maputo,” Bernardo Dramos said.

He mentioned a number of eco-tourism products, among them the Gorongoza, Limpopo and Banhine parks or the Niassa reserve, recalling that there are now products which sell themselves, such as the Quirimbas Islands or Pemba Bay in the sun and sand category.

Mozambique hopes to receive 45,000 tourists before and during the World Cup football competition to be held in neighbouring South Africa. The Mozambican government is thus investing on various fronts, modernizing airports and public transportation, among other services.

LAM Mozambique Airlines and South African Airways offer regular flights between Johannesburg and Maputo, and TTA Airlink was recently authorized to operate on the same route.

Mozambique can offer tourists “SSS (sun, sea and sand) or beach tourism,” Dramos said.