Cape Verdean government wants to register ‘Cape Verde’ brand as tourist destination

25 February 2010

Praia, Cape Verde, 25 Feb – The Cape Verdean government plans to register the ‘Cape Verde’ brand as a tourist destination, adjust sector legislation and regulation and set up a Tourism Observatory, Prime Minister Jose Maria Neves has stated.

Neves made his comments in Praia during Wednesday’s opening session of the first Cape Verde Wave Forum, a Tourism Strategy Plan initiative which aims to increase currency revenues, fight unemployment and balance state accounts.

The brand idea is a “structuring” project meant to position the island country as a tourist destination and enhance competitiveness over its rivals, and should provide a new tool for promotion strategies, he said.

Regarding efforts to update relevant legislation, which dates to the early 1990s, the Cape Verdean government counts the support of various consultants who are now in Praia.

The new legislation aims to enhance competiveness through approval of the Tourism Basic Law, the Travel Agencies and Tourism Law, the Hotel and Related Industry Statutes, the Tourism Utility, Nature Tourism, Rural Area Tourism Law and the Service Providers Law, Neves said.

The Strategy Plan promoted by the Cape Verdean Economy Ministry has also been supported by Portugal’s Tourism Planning and Development Institute (IPDT).

The island country currently counts about 7,000 beds for tourists and in 2008 recorded 1.8 million overnight stays, corresponding to 330,000 tourists.

Data for 2009 are in the final analysis phase and should indicate growth over 2008, said Cape Verde’s Director-General for Tourism, Carlos Pires Ferreira.