China’s JAC to start selling cars in Brazil in 2011

26 October 2010

Sao Paulo, Brazil, 26 Oct – China’s Jianghuai Automobile Co. (JAC), represented in Brazil by the SHC group, is planning to set up a network of dealers in the country in 2011 and sell 35,000 vehicles in the first year, all imported, the president of the SHC group stated in Sao Paulo.

Sergio Habib said the initial investment to introduce the brand in Brazil was US$200 million and includes the opening of 46 dealerships in the country in March 2011.

The SHC group was responsible for introducing the French brand Citroen in Brazil in the 1990s and claims to be the country’s top vehicle reseller by invoicing, though Habib did not disclose any figures.

JAC is based in the Chinese province of Anhui. It arrives in Brazil at a time when the Brazilian vehicles market is attracting the attention of other Asian automakers such as Chery, also Chinese, which recently announced plans for a US$400 million factory in Brazil that will begin producing in late 2013.

Last August, the SHC group opened the first dealership selling the British luxury brand Aston Martin in Brazil. In March it will launch JAC’s compact J3. That model will be followed by the J5 and the smaller J6. (macauhub)