Chinese group JAC Motors to start selling cars in Brazil on 18 March

14 March 2011

Sao Paulo, Brazil, 14 March – Chinese group JAC Motors (Jianghuai Automobile Co.) is due next Friday to start selling some of its cars in Brazil with the launch of 50 points of sale in 28 cities across the country, in a partnership with Brazilian group SHC, the Brazilian press reported.

The group will offer the JAC J3 an JAC J3 Turin models, which will be sold after being adapted to Brazilian market tastes with all components as standard – ABS, two front seat airbags, parking sensor, power steering, CD MP3 USB radio with six speakers, electronic air conditioning and others.

Other than changes made for the Brazilian market the group has invested 145 million reals in Brazil in an advertising campaign to be implemented this year and 210 million reals to build a network of 80 points of sale and servicing, which will be opened by the end of the year.

In terms of the possibility of opening a factory in Brazil, the chairman of the SHC group, Sérgio Habib, said that an investment of that kind would only be possible when the company sold a minimum of 100,000 units per year in Brazil.

Although the SHC group has already registered a project for a factory in the Suape complex, in Pernambuco state, Habib said that, “for now our concern is to sell 35,000 JAC cars in Brazil.” (macauhub)