Chinese group Lifan to invest US$70 million in research and development centre in Brazil

25 March 2011

Sao Paulo, Brazil, 25 March – The centre for research and development of Chinese group Lifan I Brazil will be called Lifan South American Research and Development Center and US$70 is due to be invested there over the next four years, said the Engineering director of the Effa group, which is the representative of the Effa and Lifan brands in Brazil.

Ronaldo Mazará Junior, responsible for the Lifan project’s execution, said that the centre would develop a smaller vehicle than the Lifan 320 and which would be sold in both Brazil and other markets.

Cited by the Brazilian press, Mazará Junior also said that Brazil had been chosen as a gateway for Lifan’s vehicles into the Americas not only because it had a consolidated automotive industry, but also because it had, “an automotive market that is very similar to the American and European markets, with similar legislation and equally demanding consumers.”

The centre will initially operate at the Effa group’s facilities and by 2012 will be transferred to its own facilities located between Sao Paulo and Campinas where, by 2014, around 50 people will be working.

The Lifan group was set up in 1992 with share capital of 200,000 yuan and its activities are focused on research and development, engine, motorcycle and car manufacture, amongst other activities. It has a workforce of over 13,200 people. (macauhub)