Chinese advertising agencies begin to enter the Brazilian market

26 October 2011

São Paulo, Brazil, 26 Oct – Five Chinese advertising agencies have opened branch offices in Brazil since 2010, namely to provide services to Chinese companies from other sectors which have been investing in that market, the DCI-Diário Comércio Indústria e Serviços newspaper reports.

Chee Lin is one of those agencies. It recently opened an office in the northeast and began activity in November.

“We carefully studied the Brazilian market and chose the northeast because it is a region where there is demand for the services we offer,” said Rubens Júnior, in charge of the company’s business in Brazil.

The DCI also reported that the group plans to invest nearly 400 million reais in its Brazilian branch in the next five years.

Another Chinese company that has entered Brazil is Tee-Hee Asia – Marketing & Communication. It was founded in 2007 and counts branches in the United Kingdom as well as Brazil, and will open in New York in 2012.

The Shanghai-based group began operating in February in the Brazilian market, where it has an office is in São Paulo.

Marcelo Vieira, a partner in the Brazilian advertising agency Beevolt, told the newspaper that the competition is healthy. He stressed that companies betting on the Brazilian market without carrying out feasibility studies will close, with only the best remaining.

Beevolt recently entered a partnership with the Portuguese Laranja Mecânica agency pertaining to the entrepreneur João Monsanto to operate in the Brazilian market, since “advertising in the European market is facing a tough crisis.” (macauhub)