Sao Paulo, Brazil, 20 Jan – Brazilian company Brasil Foods (BrF) plans to receive approval for nine more refrigeration units to export chicken meat to China, as well as the five it is currently operating at maximum capacity, said the company’s vice president António Augusto De Toni.
Speaking to Brazilian financial newspaper Valor Económico, the vice president for foreign markets said that obstacles were not a problem for entering the Chinese market, where what can be a problem is not having a local partner with an, “appropriate distribution network,” and capacity to deal with trade officials.
China accounts for 3 percent of BrF’s exports and this figure is expected to rise to 7 percent by 2015, according to De Toni, who added that this was a conservative projection as consumption of chicken in China, of 13 kilograms per capita per year, was far below that of the Middle East, for example, where each person annually eats 38 kilograms.
In 2012 Brasil Foods partnered up with China’s Dah Chong Hong, linked to state company Citic Pacific, which has an extensive distribution network in China and the Asia-Pacific region.
The Brazilian company exports chicken wings, feet and thighs to China and plans to launch the Sadia brand on the Chinese market this year. (macauhub)