China’s Baidu search engine to open office in Brazil

16 February 2012

São Paulo, Brazil, 16 Feb – China’s biggest search engine, Baidu, plans to open an office in the Brazilian city of São Paulo this year, reports the newspaper Folha de São Paulo.

The Brazilian Wesley Barbosa, manager of Baidu’s Latin American business, told the newspaper that there was still no date for launching the search engine in Portuguese and that the new office would initially serve to assess the market on the South American continent.

Google is the main competing company, Barbosa said, adding that the Brazil office would open with 20 employees, a number that could increase depending on market reaction. The first service offered in Brazil will be the encyclopaedia similar to Wikipedia in the Chinese language.

Baidu controls 80 percent of the Chinese market and in 2011 invoiced nearly US$655 million, a year-on-year increase of 85 percent.

The company is assessed at US$45 billion and its founder Robin Li is the second richest man in China, with a fortune worth US$9.2 billion, according to the American magazine Forbes. (macauhub)